Startup strategy from your terminal. Not another dev tool.
Skills · Install · Usage · Philosophy · Contributing
Note
Every Claude Code skills pack out there is developer-focused — code review, git workflows, security audits. This one is for the founder sitting in a repo at 2am, trying to figure out if their idea is worth building.
We built these at Emotix while running our own startup. They encode the frameworks, questions, and patterns we wish we had on day one.
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Every skill takes natural language input and returns structured, actionable output — not generic advice.
Option 1 — Add to your project (recommended)
# From your project root
git clone https://github.com/emotixco/claude-skills-founder.git /tmp/claude-skills-founder
cp -r /tmp/claude-skills-founder/commands/ .claude/commands/founder/
rm -rf /tmp/claude-skills-founderSkills become available as /founder:product-brief, /founder:competitor-matrix, etc.
Option 2 — Add globally (available in all projects)
git clone https://github.com/emotixco/claude-skills-founder.git /tmp/claude-skills-founder
cp -r /tmp/claude-skills-founder/commands/ ~/.claude/commands/founder/
rm -rf /tmp/claude-skills-founderOption 3 — Clone and symlink (auto-updates with git pull)
git clone https://github.com/emotixco/claude-skills-founder.git ~/claude-skills-founder
ln -s ~/claude-skills-founder/commands ~/.claude/commands/founderOpen Claude Code and type any skill with your context:
> /founder:validate-idea An AI tool that analyzes pitch decks and gives investor-perspective feedback> /founder:competitor-matrix Project management tools for solo founders (not teams)> /founder:pricing-strategy B2B SaaS for restaurant inventory, targeting independent restaurants with 1-3 locations> /founder:pitch-deck Pre-seed raise, $500K, AI competitor analysis for founders, 200 beta users, $2K MRRTip
Be as specific as possible. The more context you give, the better the output. Include your stage, metrics, constraints, and what you've already tried.
/validate-idea — The first skill you should run
Scores your idea across 7 dimensions (problem severity, market size, willingness to pay, competition gap, distribution, timing, founder fit) and gives a verdict: build, pivot, or kill.
Includes 3 specific validation experiments you can run in under 2 weeks for under $200.
/product-brief — From idea to structured document
Turns a one-sentence idea into a structured brief: problem statement, target audience with personas, value proposition, MVP features (exactly 5-7), success metrics with 90-day targets, risk assessment, and GTM snapshot.
/competitor-matrix — Know your market
Identifies 5-8 competitors and builds a feature comparison table. Finds positioning gaps no one is filling, ranks threats, and recommends a niche to own.
/persona-gen — Real people, not demographics
Creates 3 distinct personas with day-in-the-life narratives, direct quotes, current workarounds, and decision-making patterns. Includes a priority matrix showing which persona to build for first.
/mvp-scope — Cut ruthlessly
Takes your feature wishlist and triages into Must Have / Should Have / Won't Have. Defines the critical user flow (signup to value in under 5 steps), recommends a tech stack, and estimates build time for a solo developer.
/pricing-strategy — Beyond "just charge more"
Evaluates 6 pricing models, designs 3 tiers with specific prices and features, checks unit economics, and applies pricing psychology (anchoring, decoy effect, annual framing). Includes launch vs. scale pricing and grandfathering policy.
/go-to-market — Week-by-week launch plan
Pre-launch audience building, launch day platform strategy (Product Hunt, HN, Reddit, Twitter/X, LinkedIn), and 90-day post-launch growth with channel prioritization. Budget allocation for $0-$500/month.
/pitch-deck — Investor-ready structure
12-slide outline with exact content for each slide: title, problem, solution, demo, market size, traction, business model, competition, GTM, team, the ask, and closing. Plus appendix slides for Q&A.
/fundraise-prep — Are you actually ready?
Readiness scorecard, round sizing with recommended instrument (SAFE, note, or priced round), investor targeting with a 50-investor pipeline framework, materials checklist, and a 12-week fundraising timeline.
/landing-page — Copy that converts
Complete copy for every section: hero (headline, subhead, CTA), problem, solution, how it works, social proof, pricing preview, FAQ, and final CTA. Includes SEO metadata. Written for conversion, not cleverness.
/user-interviews — Ask the right questions
Interview script following The Mom Test methodology — no leading questions, no hypotheticals. Includes screening criteria, problem exploration, solution exploration, and a reaction phase. Analysis framework for synthesizing 5-8 interviews.
/metrics-dashboard — Five metrics, not fifty
Defines exactly 5 metrics tailored to your stage (not 15 vanity metrics). Each has a definition, target, and specific action if below target. Weekly review template + investor-ready benchmarks.
/email-sequence — Ready to send
5-7 emails for onboarding or re-engagement. Complete copy: subject line with A/B variant, preview text, body under 150 words, and one CTA. Timing, segmentation, and performance benchmarks included.
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Specific "Post a Show HN on Tuesday at 9am ET" — not "post on social media" |
Opinionated "Kill this feature" — not "consider deprioritizing" |
Brief Every skill has a word limit. Brevity forces clarity. |
Structured Scorecards, matrices, checklists — not walls of text. |
Have a skill idea? Open an issue or submit a PR.
To add a new skill:
- Create a
.mdfile incommands/ - Add YAML frontmatter with
descriptionandargument-hint - Write clear instructions with sections, rules, and output format
- Keep the expected output under 2000 words
- Test with 3 different inputs to make sure it generalizes
Important
We're looking for skills that fill genuine gaps in the founder workflow — not developer tools repackaged with startup vocabulary.
MIT — use these however you want.