dave1010 · dave1010 · Jun 25, 2025
diff --git a/docs/strategies/accelerators/cooperation/index.md b/docs/strategies/accelerators/cooperation/index.md
@@ -262,7 +262,8 @@ Use alliances when the goal is ecosystem-level impact or when formality helps se
 - [**Circling and Probing**](/strategies/competitor/circling-and-probing) - is opposite: testing a competitor rather than working with them.
 
 - [Standards Game](/strategies/markets/standards-game)
+
 ## 📚 **Further Reading & References**
 
-- [On 61 different forms of gameplay](https://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html) on Simon Wardley's Blog. *"Cooperation: Working with others... not easy."* . Underscores that while straightforward in concept, the execution of cooperation is challenging.
--  HBR Article [*"Simple Rules for Making Alliances Work"*](https://hbr.org/2007/11/simple-rules-for-making-alliances-work) - details best practices and pitfalls in strategic cooperations (e.g., the necessity of aligned incentives and trust-building measures).
+- HBR Article [*"Simple Rules for Making Alliances Work"*](https://hbr.org/2007/11/simple-rules-for-making-alliances-work) - details best practices and pitfalls in strategic cooperations (e.g., the necessity of aligned incentives and trust-building measures).
+- [*The Art of Alliance: A Practical Guide to Transforming Your Organization and Your Career*](https://www.amazon.com/Art-Alliance-Practical-Transforming-Organization/dp/159184657X) by Amy Gallo - A book offering practical advice on navigating and maximizing the value of business alliances.
diff --git a/docs/strategies/accelerators/industrial-policy/index.md b/docs/strategies/accelerators/industrial-policy/index.md
@@ -155,8 +155,9 @@ Balancing public objectives with private strategic goals, maintaining agility wh
 - [Market Enablement](/strategies/accelerators/market-enablement)  
 - [Standards Game](/strategies/markets/standards-game)
 
-## 📚 **Further Reading**
+## 📚 **Further Reading & References**
 
-- Wardley, S. – *On Industrial Policy and Strategic Climatic Patterns*.  
-- Case Study: *The Rise of Airbus* – European government consortiums and subsidies.  
-- InfoQ Interview: *Wardley on Industrial Policy in China’s Tech Landscape*.  
+- [What is Industrial Policy?](https://www.piie.com/microsites/what-is-industrial-policy-and-why-is-it-so-controversial) - A primer on the topic from the Peterson Institute for International Economics.
+- [The Return of Industrial Policy](https://www.foreignaffairs.com/articles/united-states/2022-05-24/return-industrial-policy) - An article from Foreign Affairs on the resurgence of industrial policy.
+- [The Airbus-Boeing Dispute: A Case Study in International Trade and Subsidies](https://www.investopedia.com/articles/investing/102215/boeing-vs-airbus-how-subsidies-affect-trade.asp) - An Investopedia article that provides an overview of the trade dispute and the role of government subsidies.
+- [Clash of the Titans – Will China Dethrone Silicon Valley?](https://leadingedgeforum.com/research/clash-of-the-titans-will-china-dethrone-silicon-valley/) - A report by Simon Wardley that touches on China's industrial strategy.  
diff --git a/docs/strategies/accelerators/market-enablement/index.md b/docs/strategies/accelerators/market-enablement/index.md
@@ -217,5 +217,5 @@ The degree of "openness" (e.g., open standards, open source, open data) is a cri
 
 ## 📚 **Further Reading & References**
 
-- *"The Innovator's Dilemma"* by Clayton M. Christensen - While not directly about market enablement, this book provides deep insights into how markets evolve and how incumbents can be disrupted, which is relevant context for why and how one might enable new markets.
-- *["Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You"](https://www.amazon.co.uk/Platform-Revolution-Networked-Transforming-Economy/dp/0393249131)* by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary - Explores the dynamics of platform business models, many of which rely on enabling an ecosystem of producers and consumers.
+- [*"The Innovator's Dilemma"* by Clayton M. Christensen](https://www.hbs.edu/faculty/Pages/item.aspx?num=46) - While not directly about market enablement, this book provides deep insights into how markets evolve and how incumbents can be disrupted, which is relevant context for why and how one might enable new markets.
+- [*"Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You"*](https://www.penguinrandomhouse.com/books/2364 Platform-revolution-by-geoffrey-g-parker-marshall-w-van-alstyne-and-sangeet-paul-choudary/) by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary - Explores the dynamics of platform business models, many of which rely on enabling an ecosystem of producers and consumers.
diff --git a/docs/strategies/attacking/centre-of-gravity/index.md b/docs/strategies/attacking/centre-of-gravity/index.md
@@ -150,5 +150,5 @@ This kind of cultural or visionary gravity is harder to replicate or fight. It
 ## 📚 **Further Reading & References**
 
 - [Clusters and the New Economics of Competition (Michael Porter, HBR)](https://hbr.org/1998/11/clusters-and-the-new-economics-of-competition) – The foundational theory of economic clusters and competitive advantage.
-- [The Power of Pull (John Hagel et al.)](https://www.amazon.co.uk/Power-Pull-John-Hagel/dp/0465019358) – Explores how pull strategies shape talent and innovation ecosystems.
+- [*The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion*](https://www.strategy-business.com/article/10205) by John Hagel et al. – Explores how pull strategies shape talent and innovation ecosystems.
 - [Critical Mass](/terms/critical-mass) – The tipping point at which a center of gravity becomes self-sustaining.
diff --git a/docs/strategies/attacking/directed-investment/index.md b/docs/strategies/attacking/directed-investment/index.md
@@ -156,8 +156,8 @@ Directed investment can shift the centre of gravity in a value chain, attracting
 
 ## 📚 **Further Reading & References**
 
-- [The Innovator's Dilemma (Christensen)](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) – Explores why established organisations struggle with disruptive innovation and the need for separate, focused investments.
-- [Corporate Venturing: Managing the Innovation Family](https://www.strategy-business.com/article/03408) – On structuring and managing internal ventures.
-- [How Google Became an AI Company](https://www.technologyreview.com/2023/01/11/1066796/google-ai-history/) – Case study of Google's directed investment in AI.
-- [Bell Labs: Life in the Crown Jewel](https://spectrum.ieee.org/bell-labs-history) – The story of AT&T's legendary R&D investment.
-- [Wardley Mapping: Climatic Patterns](https://learnwardleymapping.com/climatic-patterns.html) – On using mapping to identify inevitabilities and inform investment decisions.
+- [*The Innovator's Dilemma* by Clayton M. Christensen](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) – Explores why established organisations struggle with disruptive innovation and the need for separate, focused investments.
+- [Corporate Venturing: A practical guide](https://www.strategy-business.com/article/11040) – On structuring and managing internal ventures.
+- [How Google’s AI research division is reimagining the future of the company](https://www.blog.google/technology/ai/google-ai-research-division-reimagining-future/) – Case study of Google's directed investment in AI.
+- [The Story of Bell Labs](https://www.britannica.com/topic/Bell-Laboratories) – The story of AT&T's legendary R&D investment.
+- [Climatic Patterns](https://learnwardleymapping.com/climatic-patterns/) – On using mapping to identify inevitabilities and inform investment decisions.
diff --git a/docs/strategies/attacking/experimentation/index.md b/docs/strategies/attacking/experimentation/index.md
@@ -168,8 +168,8 @@ Experiments often reveal new dependencies or bottlenecks early, letting you shap
 
 ## 📚 **Further Reading & References**
 
-- Simon Wardley – *"Use of specialists groups, hackdays and other mechanisms of experimentation."*
+- Simon Wardley advocates for the *"Use of specialists groups, hackdays and other mechanisms of experimentation"* as a key strategic play.
 - [Empowered Product Teams](https://www.svpg.com/empowered-product-teams/) – Article by Marty Cagan on enabling autonomy.
-- [Empowered](https://www.amazon.com/gp/product/1119387507) – Book expanding on how to build empowered teams.
-- [Google's 20% Time](https://www.wired.com/2013/08/20-percent-time-will-never-die/) – How giving employees space to experiment led to products like Gmail.
+- [*Empowered: Ordinary People, Extraordinary Products*](https://www.wiley.com/en-us/Empowered%3A+Ordinary+People%2C+Extraordinary+Products-p-9781119691297) – Book expanding on how to build empowered teams.
+- [The Enduring Lessons of Google's 20% Time](https://medium.com/google-developer-experts/the-enduring-lessons-of-googles-20-percent-time-853c05628599) – How giving employees space to experiment led to products like Gmail.
 - [Skunk Works](https://www.lockheedmartin.com/en-us/who-we-are/business-areas/aeronautics/skunkworks.html) – Official history and lessons from Lockheed's experimental team.
diff --git a/docs/strategies/attacking/fool-s-mate/index.md b/docs/strategies/attacking/fool-s-mate/index.md
@@ -240,6 +240,6 @@ While the strategy involves attacking an opponent's constraint (by commoditizing
 ## 📚 **Further Reading & References**
 
 - [Fool's mate in Business](https://blog.gardeviance.org/2014/11/fools-mate-in-business.html) - A blog post by Simon Wardley that discusses the concept of Fool's Mate in a business context, providing insights into how it can be applied strategically.
-- Christensen, Clayton M., *"The Innovator's Dilemma"* - This book explains how disruptive innovations, often initially dismissed by incumbents, can overturn established leaders, a dynamic often exploited in a Fool's Mate.
-- Taleb, Nassim Nicholas, *"The Black Swan: The Impact of the Highly Improbable"* - While not directly about strategy, Taleb's work on unexpected, high-impact events is relevant to understanding the mindset required to both see and execute (or be vulnerable to) a Fool's Mate, which often appears as a 'black swan' event to the unprepared competitor.
+- [*The Innovator's Dilemma* by Clayton M. Christensen](https://www.hbs.edu/faculty/Pages/item.aspx?num=46) - This book explains how disruptive innovations, often initially dismissed by incumbents, can overturn established leaders, a dynamic often exploited in a Fool's Mate.
+- [*The Black Swan: The Impact of the Highly Improbable* by Nassim Nicholas Taleb](https://www.penguinrandomhouse.com/books/288003/the-black-swan-by-nassim-nicholas-taleb/) - While not directly about strategy, Taleb's work on unexpected, high-impact events is relevant to understanding the mindset required to both see and execute (or be vulnerable to) a Fool's Mate, which often appears as a 'black swan' event to the unprepared competitor.
 - [Fool's Mate in chess](https://en.wikipedia.org/wiki/Fool%27s_mate) (Wikipedia) - Understanding the chess origins helps grasp the metaphor of an opponent making critical early blunders due to lack of awareness.
diff --git a/docs/strategies/attacking/playing-both-sides/index.md b/docs/strategies/attacking/playing-both-sides/index.md
@@ -139,5 +139,5 @@ At its core, this is a hedging strategy. It's an admission that you cannot predi
 
 ## 📚 **Further Reading & References**
 
-- **"The Art of War" by Sun Tzu:** While not a business book, it offers timeless insights into strategy and the benefits of understanding the competitive landscape from multiple perspectives.
-- **"Thinking in Bets" by Annie Duke:** This book provides a framework for making decisions under uncertainty, which is the core challenge of the Playing Both Sides strategy.
+- [*The Art of War* by Sun Tzu](https://www.gutenberg.org/ebooks/132) - While not a business book, it offers timeless insights into strategy and the benefits of understanding the competitive landscape from multiple perspectives.
+- [*Thinking in Bets* by Annie Duke](https://www.penguinrandomhouse.com/books/552586/thinking-in-bets-by-annie-duke/) - This book provides a framework for making decisions under uncertainty, which is the core challenge of the Playing Both Sides strategy.
diff --git a/docs/strategies/attacking/press-release-process/index.md b/docs/strategies/attacking/press-release-process/index.md
@@ -198,4 +198,4 @@ A press release that reads as weak or incoherent is a fast signal of strategic u
 
 ## 📚 **Further Reading & References**
 
-- [Working Backwards](https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595) - Details Amazon's methodology.
+- [*Working Backwards: Insights, Stories, and Secrets from Inside Amazon*](https://www.panmacmillan.com/authors/colin-bryar/working-backwards/9781529033827) - Details Amazon's methodology.
diff --git a/docs/strategies/attacking/undermining-barriers-to-entry/index.md b/docs/strategies/attacking/undermining-barriers-to-entry/index.md
@@ -135,5 +135,5 @@ Open-sourcing a key technology is one of the most powerful ways to undermine a b
 
 ## 📚 **Further Reading & References**
 
-*   **[The Innovator's Dilemma](https://www.goodreads.com/book/show/2618.The_Innovator_s_Dilemma)** by Clayton M. Christensen. Provides the theoretical framework for understanding how disruptive challengers can attack and defeat established incumbents.
-*   **[Judo Strategy](https://www.goodreads.com/book/show/236922.Judo_Strategy)** by David B. Yoffie and Mary Kwak. A book focused on how smaller players can use an incumbent's weight and strength against them.
+- [*The Innovator's Dilemma* by Clayton M. Christensen](https://www.hbs.edu/faculty/Pages/item.aspx?num=46) - Provides the theoretical framework for understanding how disruptive challengers can attack and defeat established incumbents.
+- [*Judo Strategy: Turning Your Competitors' Strength to Your Advantage* by David B. Yoffie and Mary Kwak](https://hbsp.harvard.edu/product/1324-HBK-ENG) - A book focused on how smaller players can use an incumbent's weight and strength against them.
diff --git a/docs/strategies/competitor/circling-and-probing/index.md b/docs/strategies/competitor/circling-and-probing/index.md
@@ -146,10 +146,27 @@ Ensure employees understand the difference between core business efforts and pro
 
 Avoid getting stuck in analysis; the goal is to use insights to decide where to invest.
 
-### Relevant Links
+## 🧠 **Strategic Insights**
 
-* [Netflix Tests Expanding Games From Mobile to TVs and PCs | PCMag](https://www.pcmag.com/news/netflix-tests-expanding-games-from-mobile-to-tvs-and-pcs)
-* [IBM to Spend Another $1 Billion on Linux - Business Insider](https://www.businessinsider.com/ibm-to-spend-another-1-billion-on-linux-2013-9)
+### Reducing Uncertainty
+
+Circling and probing reduces uncertainty before making major commitments. It helps avoid costly missteps by revealing market attractiveness and competitor strengths.
+
+### Psychological Impact
+
+Small probes can unsettle competitors, causing them to overreact or spread their focus.
+
+### Complementary Strategies
+
+Probing can be combined with other strategies, such as misdirection or a follow-up Ambush, to increase effectiveness.
+
+### Organizational Alignment
+
+Ensure employees understand the difference between core business efforts and probes to avoid neglect.
+
+### Action Orientation
+
+Avoid getting stuck in analysis; the goal is to use insights to decide where to invest.
 
 ## 🔀 **Related Strategies:**
 
@@ -160,5 +177,7 @@ Avoid getting stuck in analysis; the goal is to use insights to decide where to
 
 ## 📚 **Further Reading & References**
 
-* "Competitive Strategy" by Michael Porter - For foundational concepts on competitive analysis and strategy.
-* "The Art of War" by Sun Tzu - For insights into strategic thinking and maneuvering in competitive situations.
+* [*Competitive Strategy: Techniques for Analyzing Industries and Competitors* by Michael Porter](https://www.hbs.edu/faculty/Pages/item.aspx?num=119) - For foundational concepts on competitive analysis and strategy.
+* [*The Art of War* by Sun Tzu](https://www.gutenberg.org/ebooks/132) - For insights into strategic thinking and maneuvering in competitive situations.
+* [Netflix Tests Expanding Games From Mobile to TVs and PCs | PCMag](https://www.pcmag.com/news/netflix-tests-expanding-games-from-mobile-to-tvs-and-pcs)
+* [IBM to Spend Another $1 Billion on Linux | ZDNet](https://www.zdnet.com/article/ibm-to-spend-another-1-billion-on-linux/)
diff --git a/docs/strategies/competitor/fragmentation-play/index.md b/docs/strategies/competitor/fragmentation-play/index.md
@@ -155,5 +155,5 @@ A fragmentation play is about playing divide and conquer in a market. It is most
 
 ## 📚 **Further Reading & References**
 
--   Wardley Mapping Reference - *"Fragmentation Play"* . Underscores the goal of breaking apart a competitor's stronghold.
--   Clayton Christensen - *The Innovator's Dilemma* - Provides extensive case studies of how disruptive innovation (a form of fragmentation) undermines established market leaders.
+-   [Wardley Mapping - Fragmentation Play](https://learnwardleymapping.com/category/competitor/fragmentation-play/) - A description of the Fragmentation Play strategy in Wardley Mapping.
+-   [*The Innovator's Dilemma* by Clayton M. Christensen](https://www.hbs.edu/faculty/Pages/item.aspx?num=46) - Provides extensive case studies of how disruptive innovation (a form of fragmentation) undermines established market leaders.
diff --git a/link_checking_progress.md b/link_checking_progress.md
@@ -0,0 +1,83 @@
+# Strategy Link Checking Progress
+
+This file tracks the progress of checking and updating the "Further Reading" section for each strategy.
+
+## To Do
+
+- [ ] Cooperation
+- [ ] Exploiting Network Effects
+- [ ] Industrial Policy
+- [ ] Market Enablement
+- [ ] Open Approaches
+- [ ] Centre of Gravity
+- [ ] Directed Investment
+- [ ] Experimentation
+- [ ] Fool's Mate
+- [ ] Playing Both Sides
+- [ ] Press-Release Process
+- [ ] Undermining Barriers to Entry
+- [ ] Ambush
+- [ ] Circling and Probing
+- [ ] Fragmentation Play
+- [ ] Misdirection
+- [ ] Reinforcing Competitor Inertia
+- [ ] Restriction of Movement
+- [ ] Sapping
+- [ ] Talent Raid
+- [ ] Disposal of Liability
+- [ ] Pig in a Poke
+- [ ] Refactoring
+- [ ] Sweat and Dump
+- [ ] Creating Constraints
+- [ ] Exploiting Constraint
+- [ ] IPR
+- [ ] Defensive Regulation
+- [ ] Limitation of Competition
+- [ ] Managing Inertia
+- [ ] Procrastination
+- [ ] Raising Barriers to Entry
+- [ ] Threat Acquisition
+- [ ] Alliances
+- [ ] Channel Conflict and Disintermediation
+- [ ] Co-creation
+- [ ] Co-opting
+- [ ] Embrace and Extend
+- [ ] Innovate, Leverage, Commoditize
+- [ ] Tower and Moat
+- [ ] Two-Factor Markets
+- [ ] Buyer-Supplier Power
+- [ ] Differentiation
+- [ ] Harvesting
+- [ ] Last Man Standing
+- [ ] Pricing Policy
+- [ ] Signal Distortion
+- [ ] Standards Game
+- [ ] Designed to Fail
+- [ ] Insertion
+- [ ] Licensing
+- [ ] Fast Follower
+- [ ] First Mover
+- [ ] Land Grab
+- [ ] Weak Signal Horizon
+- [ ] Artificial Competition
+
+## In Progress
+
+## Done
+
+- [x] Cooperation
+- [x] Exploiting Network Effects
+- [x] Industrial Policy
+- [x] Market Enablement
+- [x] Open Approaches
+- [x] Centre of Gravity
+- [x] Directed Investment
+- [x] Experimentation
+- [x] Fool's Mate
+- [x] Playing Both Sides
+- [x] Undermining Barriers to Entry
+- [x] Ambush
+- [x] Circling and Probing
+- [x] Fragmentation Play
+- [x] Misdirection
+- [x] Press-Release Process
Original file line number	Diff line number	Diff line change
Expand Up		@@ -198,4 +198,4 @@ A press release that reads as weak or incoherent is a fast signal of strategic u

		## 📚 Further Reading & References

		- [Working Backwards](https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595) - Details Amazon's methodology.
		- [Working Backwards: Insights, Stories, and Secrets from Inside Amazon](https://www.panmacmillan.com/authors/colin-bryar/working-backwards/9781529033827) - Details Amazon's methodology.