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name pp-google-analytics
description Google Analytics 4 Printing Press CLI for GA4 raw reports, funnels, acquisition/revenue insights, period comparisons, anomaly scans, and property-access health checks.
tags
printing-press
ga4
google-analytics
analytics
marketing

pp-google-analytics

Prerequisites: Install the CLI

This skill drives the google-analytics-pp-cli binary. You must verify the CLI is installed before invoking any command from this skill. If it is missing, install it first:

  1. Install via the Printing Press installer into a user bin directory: 
    npx -y @mvanhorn/printing-press-library install google-analytics --cli-only --bin-dir ~/.local/bin
  2. Verify: google-analytics-pp-cli --version
  3. Ensure ~/.local/bin is on $PATH for the agent/runtime that will invoke this skill.

If the npx install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.6 or newer). This installs into $GOPATH/bin (default $HOME/go/bin), so add that directory to $PATH instead:

go install github.com/mvanhorn/printing-press-library/library/marketing/google-analytics/cmd/google-analytics-pp-cli@latest

If --version reports "command not found" after install, the runtime cannot see the binary directory on $PATH. Do not proceed with skill commands until verification succeeds.

When to Use This CLI

Use this CLI when an agent needs live GA4 property data, acquisition/revenue summaries, ecommerce diagnostics, funnels, period comparisons, anomaly scans, or property-access diagnostics. Use google-search-console-pp-cli for Search Console.

Use google-analytics-pp-cli for GA4-only analytics work. Search Console is covered by google-search-console-pp-cli; do not use the legacy combined GSC/GA4 CLI for new work.

Auth and property selection

  • Service account key: --credentials, else GOOGLE_APPLICATION_CREDENTIALS.
  • Scope: https://www.googleapis.com/auth/analytics.readonly.
  • Property: pass --property, or set GA4_PROPERTY_ID.
  • Fleet health checks: health --properties $GA4_PROPERTY_IDS --agent or set GA4_PROPERTY_IDS.

Durable gotcha: Google Cloud API access is not GA4 property access. The service account must be granted Viewer access inside the GA4 property. If health shows token/admin OK but a property check is 403/404, fix the GA4 property grant rather than rotating credentials.

Best commands for agents

google-analytics-pp-cli agent-context --agent
google-analytics-pp-cli health --properties $GA4_PROPERTY_IDS --agent
google-analytics-pp-cli channels --property "$GA4_PROPERTY_ID" --start 28daysAgo --end yesterday --agent
google-analytics-pp-cli sources --property "$GA4_PROPERTY_ID" --agent
google-analytics-pp-cli top-pages --property "$GA4_PROPERTY_ID" --agent
google-analytics-pp-cli compare --property "$GA4_PROPERTY_ID" --metric sessions,totalRevenue --period wow --agent
google-analytics-pp-cli whats-changed --property "$GA4_PROPERTY_ID" --agent
google-analytics-pp-cli revenue --property "$GA4_PROPERTY_ID" --by channel --agent
google-analytics-pp-cli funnel --property "$GA4_PROPERTY_ID" --steps view_item,add_to_cart,begin_checkout,purchase --agent

Raw wrappers

report, pivot, batch, realtime, metadata, compatibility, properties, property, and streams are available for low-level escape hatches. Prefer novel commands when answering business questions.