| title | Inertia can kill an organisation | |
|---|---|---|
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When change is resisted for too long, even a successful company may fail. Being slow to adapt leaves the door open for faster rivals to take its place.
- Fool's Mate – influence: this strategy exploits poor awareness and inertia to cause rapid, destructive shifts.
- Managing Inertia – influence: proactively addressing internal resistance prevents this outcome.